There are many plays to shop for baby clothes but if you want to get the unique items that are not massed produced, it’s best to shop at a Baby Boutique. A baby boutique is one of those places that carry one of a kind baby items and toys and they make shopping for a baby an intimate experience. If you make baby products and would like them to be sold in a baby boutique r if you plan on owning a baby boutique, there are certain things you need to know about the business.
Profit Margins of a Baby Boutique
Talking about profit margins when it comes to baby boutique might seem boring but it is the important factors you need to take note of in order to keep the boutique running profitable and open. The standard margin for retail should be more than 50 percent but most businesses aim for more than that. Boutiques typically sell products at double or more than double the price of the overall cost of the product which includes production, transportation, and any other supply chain activity.
If you make baby products and you want to persuade a baby boutique to carry your products, you have to take into consideration their margins is well is your own margins and you have to be resolute with the fact that their margins might be higher than yours. When it comes to a pricing strategy, you have to err on the side of having a larger margin and then adjust accordingly. Even if it is cheap to produce a product (especially if it is a small product and you are unable to produce in large quantity), the cost starts to add up once you factor in logistics. Cost of shipping, storing inventory etc. These added costs need to be factored into your pricing situation.
Making a Pitch at a Baby Boutique
If you make bay products, chances are at some point you will need to meet with boutique owners to pitch your product. It is better to have an in-person pitch meeting where you can make your case for your product and show them samples. Many people show up without a sample of their products and this is a bad idea. Always have a sample and show it so the boutique owners and have a demonstration of how to use it if it’s needed.
A one on one person meeting means the boutique owner can ask you questions on the spot and express any doubts and you can clear those doubts before they fester and instill their confidence in your products. In addition to samples also bring photographs of your products and the photographs should show they are used.
So if you make baby headbands, bring photos of kids wearing these headbands and looking stylish and happy. Sell not just the product but the aesthetics of the product and show them how it will fit into their boutique and how it will fit with their other products and most importantly, how it will make their customers happy.
Bring a Sell Sheet
A sell sheet is a one-page brochure that contains all the information a seller will need about your product. Having a high-quality sell sheet that has accurate information and is very handy to the boutique owner, sets you apart is many people do not have one or when they do it is bland and incomplete. The sell sheet should show a clear understanding of what it costs them to make the product and how much the retailer will sell it for. There are lots of samples online of what a sell sheet looks like and the information it should contain. You can look it up and also look up different designs to make yours stand out. At the very least, your sell sheet should include:
- Product images, including what it looks like in a store display
- Pricing information, indicating your grasp of the retailer’s pricing pressures
- Ordering information
- Customer and partner testimonials
- Your contact information
- All the usual reminders matter here too. Ask someone you trust to proofread and provide feedback about how you can edit and clarify your sell sheet.
Adapt to the Boutique
If you are marketing your product to a boutique then you must have studied them and seen that your product fits into their style. For example, if it is a boutique that sells one of a kind unique items, you should not approach them if your aim is to mass produce all your goods from China and sell them in Walmart and Target. These boutiques cannot and do not want to compete with these large chains.
If you saturate your product in several stores, boutique like this will not take on your product because they cannot market t is unique. A strategy you can do is to market two lines of products, one high end and unique and the other mass-produced. This way the boutique can stock the high-end version of your product.
However making two lines of product is a solution one step removed from having a simplified process, especially for new product designers and inventors. Just study the market and your local terrain and choose the kind of boutiques your think fit your product and then market to them. If your aim is to sell to multiple retailers and retail chains then you are better off marketing to chain stores that have multiple locations and that can help you achieve your goals.
Have Good Packaging
Good packaging goes beyond having a beautiful package that is eye-catching. There are other things you need to take into consideration when designing your packaging. You need to consider stocking and shelving so they shouldn’t be made too big or wide. Retailers want stocking and shelving to be fast and smooth and shelve space is highly coveted so take that into consideration when designing your packaging.
Also, make sure all the relevant product information are on the package and the consumer can tell what your product is right away. If you can, put your product in a boxed package with easy to see and scan barcodes and this will make things easier for you is you try to get into boutiques.